The small Version: whenever Marie Antoinette said, «permit them to eat dessert,» it may currently because she ended up being hogging all Michel et Augustin cookies for herself. Youth friends Michel and Augustin met in secondary school, and, if they discovered their particular sex 9-to-5 tasks is unfulfilling, they began a cookie business with a foundation in French pastry. Fast onward 13 many years, and also the two friends have actually practices in France and nyc consequently they are attracting the world with their snacks, pastries, yogurts, mousses, also desserts fashioned with quick, pronounceable components. The duo additionally will teach aspiring bakers that learning the abi sexual chat roomslity of French pastry is actually attainable through their cookbooks and interactive open house classes. Michel and Augustin’s dream is simple: to really make the globe smile and come together over a shared passion for sweets.
The storyline of Michel et Augustin began just adequate. Two men began palling around in secondary school and turned into good contacts. But, much like numerous teenage friendships, the 2 parted means after graduation to follow along with their very own paths.
Michel found himself employed in financing in ny, and Augustin was doing work in advertising for Air France. But both quickly became disillusioned making use of the 9-to-5 routine for the business world. They reconnected and duo devised a wild plan to learn all 1,263 bakeries in France and establish the basics of the most effective confectioneries the country was required to offer. They wrote a novel about this â their particular very first cooperation!
After completing their particular search, in 2004, Michel and Augustin aproned-up and set out on a brand new adventure: baking in Augustin’s home. Their own mission was to produce a type of snacks also desserts made with natural ingredients and really love. And, after tirelessly evaluating and sampling over 300 dishes, their first concoction came into this world: the tiny circular butter cookie. Michel et Augustin was born!
The two discovered rapid achievements, in addition they consistently innovate much more tasty designs, for example a decadent yogurt in a container, which was discovered only once Michel and Augustin noticed their particular valued cow could create above butter. They market items using signature «kookiness» and joy they infuse in their tasty goodies.
Dispersing a fascination with French Pastry Around the World
Michel et Augustin is all about more than simply generating a delicious cookie. The business is actually curved on drawing from France’s rich cooking history to produce masterful sweets.
«it is not pretty much cookies â it’s about a passion for French pastry,» stated Lily Dionne-Jermanovich, Michel et Agustin’s Communications and material Director. «everything we make is related to French pastry strategies. We now have a really strong commitment with pastry creating as a business.»
But Lily informed us an attraction for and expertise of French pastry isn’t only kepted for item designers (they refer to them as the «recipe staff») at Michel et Augustin. The main businesses kooky tradition is actually revealing the love and knowledge of pastry producing very every person in the team, in France and Brooklyn, can teach to-be a French pastry chef and do the national exam (known as a «C.A.P.»). This way, everyone can participate in innovating new quality recipes and talk knowledgeably with followers, customers, and customers.
«weekly in France and once monthly in New York, the Banana Farm («office») becomes a pastry class in which we have been going right on through a timeless program of French pastry and education for all the certification,» she said. «no matter whether you’re an online site designer or in sales â the ability is promoted regarding.»
Though Michel et Augustin provides a far more expansive brand in France, the company sticks towards the same principles and principles of development for many services and products.
«finished . our products have commonly is actually a proper focus on taste and the constituents,» Lily said. «We concentrate on the quality and comfort on the elements, and attempt to maintain element record as pronounceable as possible.»
This results not only in a tasty decadence, additionally a treat you’ll be able to feel good about consuming with your significant other.
An accumulation Treats ideal for discussing along with your Sweetheart
There’s just one thing about revealing candies that starts the day correct or concludes a great date. And Michel et Augustin’s projects happened to be meant for simply this type of occasions.
«It’s an instant of indulgence after a date,» Lily stated. «its delicious and made with clean ingredients, hence makes the second much much better. It feels very good to indulge.»
With so many worthy goodies available, there isn’t any need to select just one single. While there are numerous more possibilities in France â from candy mousse to decadent yogurts and, obviously, one-of-a-kind snacks â there are lots of options available in the usa also.
Lily had been quick to advise the perfect treats to offer to or take pleasure in thereupon someone special.
«the popular cookie is our 4-Cookie Squares,» she said. «they have been like little square tarts, are available three styles, and certainly will be therefore effortlessly provided. We also provide Cookie Buttons, that are hazelnut candy chip snacks with hazelnut ganache inside the house. They arrive in packages of two â one in my situation, choice for you!»
For lovers just who really enjoy their particular morning ritual together, Lily told you Puff Palmiers are a gorgeous a.m. alternative.
«they’ve been puff pastry and taste like Elephant Ears,» she mentioned. «They’re extremely light and flaky and ideal for revealing over break fast with coffee or at beverage time.»
Whether your honey are chocoholics or appreciate the delicate butteriness of caramel (or all things in between), Michel et Augustin has actually a worthwhile treat for discussing (or sneaking off with for your own personel clandestine cookie affair).
Join up on Banana Farm
Michel et Augustin’s viewpoint is that the delight of desserts is in the sharing. So it should be no surprise neighborhood engagement is a big a portion of the businesses business mission. Most people are asked to quit in and chat (and style cookies) at their Banana facilities (workplaces) in Paris, Lyon, or Brooklyn.
This attitude began within very beginning associated with the company and it is section of its center. And Lily mentioned this approach is exemplified from inside the company’s open homes.
«Right from the start, Michel and Augustin exposed the doors of these apartment to neighbors, pals, consumers, and passersby, for folks to give them feedback, to flavor cookies, to taste new recipes these people were testing, and hang out together and talk about what they had been doing,» she said. «It’s something’s vital to you now.»
Open up residence at Banana Farm happens on basic Thursday of each and every thirty days in France and ny. Lily told united states these occasions present a means the company to give back again to the community by teaching them concerning history and methodologies of French pastry.
«We invite everybody else, family, pals, consumers, and buyers to come show recipes,» she stated. «We carry out style assessments, focus teams, and play video games. It is a genuine community event.»
Not only is it fun and tummy-pleasing to go to, but if you lack a cookie partner, just imagine all of those other treat aficionados you can fulfill in the Banana Farm. In the end, if someone likes Michel et Augustin treats, you are aware obtained great style, and you should have something to bond over.
Michel et Augustin: devoted to Random Acts of Kookiness
In real Michel and Augustin form, the duo began a Random Acts of Kookiness step to inspire and please the public. From a tribute to Michael Jackson for the cookie rectangular event and their torrid Greek tale, Michel and Augustin infuse hilarity and joy into all they do. You will find exactly why their unique goodies are incredibly addictive â they can be fashioned with 100% natural ingredients and great vibes.
Up subsequent when it comes down to company is an innovative new cookbook whose goal is to assist US readers yet others tackle the intimidation involving French pastry.
«we are making a French pastry cookbook for all the United States, and it is about enjoying these problematic meals,» Lily stated. «We’re splitting it down and claiming it can be done. Whenever we can, anybody can, and we also’re discussing our very own progress.»
Michel et Augustin is also trying release its popular candy mousse in the usa.
«our very own dream for our candy mousse will be seduce The usa’s tastebuds.»
And, after tasting their snacks and various other goodies, the US is undoubtedly in for a lengthy love affair with that mousse.